Digital Marketing Specialist/Digital Account Manager Posted Jan 11
Green Shoots Recruitment , Derby, Derbyshire, United Kingdom
 
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Digital Marketing Specialist/Digital Account Manager/Digital Marketing Executive/Digital Marketing Manager/Digital Marketing Executive/Digital Account Executive

Digital Marketing Specialist

Derby

£22 - 30k DOE

Ref: AH335

Green Shoots Recruitment Ltd is looking for a digital marketing specialist, with at least 2 years' experience working as a digital account management or in a digital marketing role. You'll be working for an award-winning Marketing Agency helping clients to succeed in fast-paced industries.

The successful digital marketing specialist will work alongside the client account managers, digital creative content writers and directors to deliver the digital strategy for clients.

The role will probably suit you if you currently hold the job title: Digital Marketing Specialist/Digital Account Manager/Digital Marketing Executive/Digital Marketing Manager/Digital Marketing Executive/Digital Account Executive

As a digital marketing professional you will have a passion for knowledge about digital marketing, keeping up with the latest advances in technology, search engine developments, project management and tools to keep your clients ahead of the competition.

Ideal experience:

Some knowledge of website development.

Some experience in writing HTML code.

Technical search engine optimisation knowledge.

Digital Marketing Specialist overview

Manage a portfolio of client websites.

Plan and execute digital marketing campaigns to generate enquiries for clients.

Build strong relationships and networks with colleagues, clients and the media.

Monitor the media, including newspapers, trade magazines and journals, broadcasts, newswires, social media sites and blogs, for opportunities for clients.

Client Liaison

Liaise on a daily basis with clients, often via telephone and email.

Maintain good relationships with clients.

Social Media

Plan and write social campaigns post and monitor social media accounts.

Source and create social images, GIFs, etc.

Prepare reports for social media clients.

Email Marketing

Plan, design and create emails using Mail Chimp or similar.

Split test campaigns, monitor and assess results to improve agreed KPIs.

Create reports.

SEO

Monitor and manage website performance.

Carry out best practice technical search engine optimisation including managing the critical rendering path process.

Work with the creative team to develop and manage SEO plans for clients.

Monitor the click to enquiry performance, create and implement improvement plans.

Write blogs and webpages.

Develop link building opportunities and relationships.

Images

Manage photos and libraries for use in digital communications.

This role will suit either a digital account executive, digital marketing executive with 2 years' experience or a more experienced digital account manager, digital marketing manager and the salary will reflect this. They will also consider a digital project manager with graphic design skills. The company prides itself on investing in its employees. You'll receive lots of support and training opportunities to develop your professional skills.

Green Shoots Recruitment Ltd specialises in Marketing, Creative and Digital roles in and around the West and East Midlands.

Employment Type: Permanent

Pay: 22,000 to 30,000 GBP (British Pound)
Pay Period: Annual

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