Senior Digital Media Planner/Buyer Posted Mar 13
GTN Technical Staffing , Fort Worth, TX
Sr. Digital Media Planner/Buyer


Location: Downtown Fort Worth, TX

Position Type: Direct Hire

Hourly/Salary: BOE!


GTN is currently seeking a Sr. Digital Media Planner/Buyer for a Direct Hire opportunity located in Fort Worth, TX. The Sr. Digital Media Planner will collaborate/interface with internal teams to recommend/develop interactive opportunities for end-clients. The Sr. Digital Display Media Planner will be responsible for identifying/implementing ways to maximize revenue on new/existing end-clients.

Provide digital media strategy for all managed accounts/new business opportunities

Develop recommendations for digital media campaigns: Strategies/Tactical Placements/ensure successful integration of Client Media and Marketing Objectives within Campaigns

Proactively Identify/Evaluate/Recommend new media opportunities proactively to client business growth

Provide insightful analysis of digital trends

Utilize research resources - /AdRelevance/other Media Planning and Buying Tools

Present new technology opportunities and work with incorporating those new ideas into media plan strategies

Ensure original media objectives and strategies were accomplished by assessing campaign performance


3+ years of experience in the following skill sets

Digital Media/Marketing Agency Experience

Digital Display Media Planner - Display/Mobile/Video/Social Channels

Emerging Media Vehicles/Audience Targeting/Segmentation Knowledge

Third Party Ad Servers/DSPs/Data Providers/Additional Display Technologies

MS Office Tool Suite - PowerPoint/Excel (Proficient) - Pivot Tables/Macros

Employment Type: Permanent
Work Hours: Full Time
Other Pay Info: BOE

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